Destination Marketing Strategy
Independent reporting desk

Destination Marketing Strategy

Independent guides and answers, updated as the questions change.2 reports · Updated July 14, 2026
Top story

How to Get Your City Into AI Search Results When Businesses Are Looking to Invest

The short answer is this: if your city is not being cited by AI engines like ChatGPT, Perplexity, Gemini, and Google AI Mode, it is effectively invisible to a growing share of…

Read the report → July 14, 2026 · 12 min read

Latest coverage

July 14, 2026

How DMOs Are Adapting to AI-Powered Travel Planning: Tools, Strategies, and What Actually Works

The short answer is that destination marketing organizations are adapting, but most are still in the early stages of figuring out what adaptation actually requires. AI-powered trip planning tools have moved from…

13 min read

About this desk

Destination Marketing Strategy is an independent publication. We report on one question at a time, compare the field, and publish the answer with the receipts attached.

Standards

Every report cites its sources at the end of the piece. Coverage is revisited and corrected as the story develops; the dateline tells you where it stands.